Cryptocurrency News Official TheBitTimes.com

The recently unveiled “Masterpiece” collection , a curated assembly of digital artwork endorsed by Coca-Cola, generated $543,660 in proceeds from Coinbase’s “Onchain Summer” event.  The event, dedicated to celebrating the inaugural emergence of the Base blockchain, witnessed fervent interest as more than 80,000 collectors zealously acquired eight distinct digital works over the course of 72 hours. The collection interweaves revered classics, such as Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring,” with contemporary creations from emerging talents including Fatma Ramadan, Aket, Vikram Kushwah, Stefania Tejada, and WonderBuhle. Pratik Thakar, Coca-Cola’s senior director of generative AI, praised the campaign:  “At Coca-Cola, our history of collaboration with the artistic community spans eras, and today’s technology and innovation open new and captivating aven...

EXIT Festival and SolSea have teamed up for a collaborative effort where SolSea will supply merchandise and develop non-fungible tokens (NFTs) showcasing the branding of Coca-Cola Serbia.  The joint venture aims to offer attendees of the annual summer music event in Novi Sad, Serbia, an exclusive opportunity to acquire NFTs and merchandise throughout the festival from July 6 to 9, 2023. SolSea partners with EXIT Festival, Coca-Cola Serbia EXIT Festival, Coca-Cola Serbia, and SolSea have recently joined forces in a collaboration that merges physical and digital elements. This partnership aims to combine tangible hoodies, a distinctive NFT collection on the SolSea marketplace on Solana, and a festival’s ambiance, with the release’s core being the “Magic Mirror” activation. The interactive feature will exist within the Coca-Cola Serbia zone at the EXIT Festival. According to an ALLA.ART announcement, the digital experience can be utilized when festival go...