Binance partners with The Weeknd, to introduce metaverse experience
Despite regulatory hurdles from the SEC, Binance is forging ahead with a new initiative—a digital metaverse tied to The Weeknd’s “After Hours Til Dawn” tour. Binance, currently facing legal action from the SEC, has announced plans to launch a new digital metaverse focused on entertainment. The project is a collaboration with Canadian musician The Weeknd, who is also embarking on a tour called “After Hours Til Dawn”. The metaverse project has been in development since June 2022. From 10 am ET, regardless of whether they’ve bought concert tickets, fans, and interested parties can immerse themselves in this digital realm. According to the details provided by Binance, users can opt to explore the metaverse or try their hand at solving puzzles. Introducing the Metaverse Dimension. An immersive Web3 experience , where fans of @theweeknd can come together to explore a one-of-a-kind #BinanceAfterHours virtual world. Let's take you through how it wor...