Coca-Cola’s new ‘Masterpiece’ NFT collection boasts $543,660 in earnings over 3 days
The recently unveiled “Masterpiece” collection , a curated assembly of digital artwork endorsed by Coca-Cola, generated $543,660 in proceeds from Coinbase’s “Onchain Summer” event. The event, dedicated to celebrating the inaugural emergence of the Base blockchain, witnessed fervent interest as more than 80,000 collectors zealously acquired eight distinct digital works over the course of 72 hours. The collection interweaves revered classics, such as Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring,” with contemporary creations from emerging talents including Fatma Ramadan, Aket, Vikram Kushwah, Stefania Tejada, and WonderBuhle. Pratik Thakar, Coca-Cola’s senior director of generative AI, praised the campaign: “At Coca-Cola, our history of collaboration with the artistic community spans eras, and today’s technology and innovation open new and captivating aven...